8 Social Media Tools Entrepreneurs, Start Ups, and Small-Mid Size Businesses Should Be Using

8 Social Media Tools Entrepreneurs Should Be Using

social media marketing tools

8 Social Media Tools Every Small Business Should Be Using

If you have ever searched for social media management tools, you were probably surprised by just how many there are. It seems like every month a new tool hits the market claiming to do great things. While there are some really great tools, there are also some that simply aren’t worth your time and investment. This is why we have decided to come up with a list of some of the best social media management tools to save you time, money, and frustration. 

I only share the best social media tools that I have used and tested for my own business or for my clients and I take the responsibility to make sure that we provide you with the best results. It costs money and time to implement and test each tool regardless of how good the reviews are on each tool. For most of the social media tools listed here, you can get started with a free trial today.

Let’s take a look at why these social media tools are so important for entrepreneurs, small businesses, and social media marketing. 

1. Namecheap.com



99 Cent Domain Names

While most social media marketing takes place on various social platforms, you will need a website to drive traffic to sell your products or services and landing pages to capture your leads. The first step in developing a website is to pick a domain name and sign up for a hosting plan.

Namecheap.com offers affordable domain name registration and hosting plans. We also highly recommend Namecheap.com because they offer a 30-day money-back guarantee on their services. This allows you to try out their services and see if they are right for your business needs without risking your money.

If you have a business idea but haven’t executed your plans yet, I suggest grabbing your domain name so the domain is available when you do decide to launch your website. Namecheap.com also has domains for $0.99 cents. You will discover a variety of hosting plans to suit every budget, and affordable to help your website thrive on the internet. Use this promo code “99SPECIAL” and get a domain name for $0.99.

2. Trello


Trello helps teams work more collaboratively and get more gone.

Running a successful social media marketing campaign often requires working remotely with your team or clients. Being able to work with others from around the world is certainly wonderful but it does come with challenges. One of those challenges is keeping everyone on the same page. Trello started off in 2011 as a prototype aimed at solving high-level planning issues, according to the company. Trello describes its product as a collaborator tool that organizes your projects into boards.

Trello is a project management tool that will make keeping up with your remote team much easier. There are many things that we like about this tool. For example, Trello has made the setup process simple and easy to use. Setting up Trello only takes a few minutes, and the process is not overly complicated. Trello also made it easier to bring other people into your circle to work on various types of projects. It is a highly visual tool that allows you and your team to get organized and work effectively and without a lot of effort.

Another thing that we love about Trello is the ability to create boards directly from the user dashboard. Each board can be labeled to suit different projects. Additionally, you can add to-do tasks, doing tasks, and done tasks directly to a board you are working on. These tasks can be scheduled for different times and users will receive alerts. Trello created a method of visualizing workflows that provides an overview of any project from start to finish. Whether it’s for work, a side project, or even the next family vacation, Trello helps your team stay organized. You can sign up with Trello for free.

3. GetResponse  

Get Response            

A powerful, simplified tool to send emails, create pages and automate your marketing.

A great tool for streamlining marketing automation is GetResponse. It’s a powerful simplified tool to send emails, create pages and automate your marketing. This tool is perfect for social media management because it takes the guesswork out of personalized communication. GetResponse is an all-in-one email marketing platform, offering landing pages, a CRM, and advanced automation.

Some of the features most social media marketers love include the ability to tag and track customer behavior. This allows users to trigger customer reactions in real-time which is a great way to boost sales. GetResponse offers WordPress integration and the feature to create landing pages in the GetResponse landing page editor, then select a page in WordPress, assign your directory name and then publish the page. Integrating your landing page to your website is a great way to capture your leads and assign them to an email marketing campaign.  

Another thing that is great about GetResponse is the ability to send welcome emails, special offers, and abandoned cart reminders. These features are great to have because they help you increase your conversion rate. GetResponse offers a free 30 days trial.

4. Mailchimp


Mailchimp was recently named one of the Best Software Companies of 2020 by G2.

When you think of social media management, email marketing isn’t the first thing that comes to mind. However, this form of marketing can greatly benefit your social media campaigns. Email marketing basically means engaging with your audience via email in order to turn subscribers into potential customers.

To simplify your email marketing efforts, you need the right tools. One of the best tools for email marketing is Mailchimp. Mailchimp is a powerful tool that provides you with automated email responder templates, advanced reporting, helpful analytics.  

Our clients love MailChimp because it is designed for non-technical people so anyone can send out professional-looking emails and marketing campaigns. MailChimp’s FREE account is perfect for businesses to get started with email marketing campaigns. They have a Knowledge Base full of articles and video training on how to get started with email marketing campaigns all for free.

5. Leadpages


Discover why more than 40,000 small business owners choose Leadpages.

If you have a difficult time building landing pages, you will love Leadpages. This tool is for those that lack tech skills or those who simply don’t have time to code. Leadpages make it possible for you to create beautifully designed-converting landing pages.   

Leadpages uses drag-and-drop templates to create powerful landing pages that will help you convert visitors into paying customers. In addition to landing pages, you can also build code-free websites, pop-ups, and alert bars.

Leadpages allows you to add Facebook pixel and Google Analytics tracking codes to your pages easily. Most landing page service providers don’t offer the ability to add Facebook pixel or Google Analytics. Leadpages allows us to track conversions and retarget leads that visit your landing pages, and it also allows you to easily do split testing so you can optimize your pages to achieve the results you desire. Leadpages offer 14 days free trial to get started.  

6. Google Analytics

Google Analytics

Get insight into every step of your customer’s journey on your website, then use analytics to elevate your impact.

When searching for the best social media management tools, you can’t forget about Google Analytics. If you have a website, you should be using Google Analytics which is one of the first things you should do when you launch any website. Google Analytics is Google’s most popular free analytics software. Most of you already use Google Analytics to track visitors coming to your website. But you can also use it to track in-depth details about your visitors from social media.

Having this data will allow you to improve your social media marketing efforts by learning which demographic to target. Also, you will be able to increase your marketing efforts by learning the best times to target your niche demographic.

Google Analytics provides you with valuable data that you can use to improve the performance of your website and social media campaigns to increase conversions. All you need to do to start using Google Analytics is sign up for the Google Analytics FREE Account and take the Google Analytics Tracking code and paste it on your website so you can start tracking your website and social media visitors and measure your results.  

7. SEMrush (SEO tool)



Do SEO, content marketing, competitor research, PPC, and social media marketing from just one platform.

If you’re not familiar with SEMrush, you really should learn more about it. SEMrush offers a host of tools that will help you improve your SEO game, auditing, tracking, keywords, and improving your backlinks. If you are not using a tool like SEMrush, then you don’t have the data on what keywords people are searching to find a website like yours. SEMrush also provides Position Tracking and you can input your competitor’s domain to compare your ranking against them. The platform helps you find the right keywords to use in your social media campaigns and a deeper insight on all the main keywords that boost your competitor’s search engine ranking.

SEMrush works well with social media and provides you with comprehensive research that you can use to ensure your targeted customers can find you online so you can capture more qualified leads. This set of tools provide you with powerful data that can be used to boost sales. The best part is that you can get insights into what you are doing and what’s working and whatnot. You can also see what your competitors are doing and what’s working for them so you know where to make improvements. 

SEMrush also provides a Social Media Poster so you can plan and schedule your social media posts. It also provides analytics and tracking of your competitors on social media channels. You can sign up for the 7 days free trial and test drive the software.

8. Buffer



Join 75,000+ growing businesses that use Buffer to drive engagement on social.

One of the best social media management tools out there is Buffer. Buffer is a social media management tool that lets you schedule and shares your social media post at just the right times for optimal engagement. It can be used on a wide variety of social media platforms.

Buffer makes posting content a breeze and you also have the option to analyze your campaigns. You will be able to measure your performance and generate reports that will help you grow your reach. You will also get notifications every time your post is delivered. Plus, it will alert you when your queue is empty so you can stay ahead of your content creation and posting as scheduled.  

Buffer offers browser extensions that are great for adding content to your content queue when you are surfing the internet. You can add your own comments and share the articles. Buffer offers a FREE trial which lets you post on up to three social media platforms and you can schedule 10 posts at a time. 

Check out our Digital Marketing Tool page for more tools and comment below what are your favorite social media marketing tools and why. If you need help implementing any of these tools you can schedule a FREE 30 Min Consultation Zoom Call.

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